Art Direction and digital Design


WeTransfer released a new important feature of its product and I was asked to create a campaign concept and an identity for it. Following WeTransfer’s attitude of simplicity, I made a straight and direct sketch explaining how the visual mechanism could work, something anyone would understand.

Art Direction: The different shapes are the symbols of WeTransfer, called “core” shapes. The color palette comes from all other products from the brand, since this feature would connect everything in one place.

Work created at WeTransfer HQ Amsterdam within the Brand Design department, with the help of the great web developers from the advertising/wallpapers team.