Loop Earplugs

Loop Earplugs partnered with the agency PDA.NYC, to launch its first-ever brand campaign – positioning Loop’s products as lifestyle-driven fashion accessories that enhance health and well-being.

PDA was awarded the strategy, creative, and media business after a pitch that included several international agencies.

As Loop’s creative director, my contribution to this project was to review and select the final agency to develop the campaign. PDA did a great job of understanding the brand and the message we wanted to communicate. I also assisted and contributed to the creative development, from both a communications and visual angle, although PDA deserves all the credit for the phenomenal work and dedication they put into this campaign. Special thanks to our Art Director Nina Hagen for assisting in the production of the films, since our product is complex to shoot.

CREDITS
Global Head of Brand: Natalie Lefever
Global Creative Director: Alex Araez
Art Director: Nina Hagen
Campaign Manager: Anel Sarhatlic
Project Manager: Liesbeth Keuninckx

AGENCY / PUBLIC DISPLAY OF AFFECTION (PDA.NYC):
Co_founders and Executive Creative Directors: Aaron Mosher and David Yankelevitz
Creative Director: Kristen Koop
Creative Director: Zac Sax
Executive Producer: Marc Calamia
Producer: Damisi Rosemond
Associate Producer: Tunisia Seda
Media Strategy + Planning: Brandverge
No Lie Communications
Brand Strategy: Ted Florea, Ancient LLC
Social Strategist: Nicole Hering
Senior Designer: Yessica Yépez
3D Animator: Cesar Barbosa
Motion Designer / Animator: Kasper Nyman
Studio Editor: Emily Freeman
Studio Editor: Daniel Debiasi

PRODUCTION CO / BRYGHT YOUNG THINGS
Director / Editor: Chadrick Preuss
Director / Editor: Sandeep Vadlamudi
Head of Production: Steve Cozzarelli
Executive Producer: Chelsea Greenwood
Senior Producer: Lucas Carpenter
Line Producer: Sherry Shu
1st AD: JP Bouchard
Director of Photography: Benjamin Whatley
1st AC: Vincent Ballesteros
DIT: Tom Fields
Gaffer: Seth McEnroe
Key Grip: Chris Wiesehahn
VTR Operator: Jeff Reeves
Production Designer: JT Camp
Casting Directors: bokcreative
Wardrobe Stylist: Tiffani Williams
Hair / Makeup: Segal Yehudai
Art Director: Jon Valde
Prop Master: Kelvin De La Cruz
Music Supervision: SoStereo
Music Composer: James Nasty
Sound Designer: Cesar Haliwa
Colorist: Josh Bohoskey, Rare Medium
VFX: Dragonfly FX