WePresent X KIA

Art Direction | Digital Design


In partnership with Kia this three-part series dives into the minds of three pioneering artists to uncover the rules that govern their creative practice.

The challenge was to find a language for both KIA and the artists featured. We wanted to create a space where the work of the Illustrator Yuxin Zhou would shine. The identity was created as a three part series, each serie having its own “identity”.

We had to add details to the singular illustrations in order to break the sections of the text, helping with engagement and clearly defining each section.

Art Direction: Alex Aráez
3d Illustrations: Yuxin Zhou