Loop Earplugs

Loop and Tomorrowland joined forces to create an exclusive edition of earplugs with the theme of the popular festival.

My contribution was about defining the creative direction of the campaign and the communications angle of the partnership. I assigned the project to a creative team at Loop, an art director (Nina Hagen), and a creative writer (Derek Mitchell) to own and develop the project. I also assisted and contributed to the design development of the earplugs, together with the packaging.