I am a creative director with a passion for good design and good ideas. I enjoy simplifying complex problems and turning them into clear ideas people understand.

After having worked for many years, I built the patience and business vision to lead and direct any project or design team. I can guide an all-star team as well as build it from scratch. Sometimes is not about hiring but rather about re-structuring and motivating people to work on what they do best — often I find that people are unaware of their strengths and weaknesses.

My work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display, product photography and art direction for clients such as Nike, WeTransfer, KIA, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Tommy Hilfiger, Marriot Hotels, Evian, Ericsson, etc.

I have worked since 2005 on global projects which call for Advertising, Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music.