I am a creative director living in the world of ideas, well-written copy, and high-end design. At the same time, I love work that is effective and performs well. I enjoy finding the balance between creativity and conversion. Simplifying complex problems and turning them into clear ideas people understand are at the roots of my work.

After having worked for nearly two decades, I built the patience and business vision to lead any project or design team. I can guide an all-star team as well as build it from scratch.

My work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display, product photography and art direction for clients such as Nike, WeTransfer, KIA, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Tommy Hilfiger, Marriot Hotels, Evian, Ericsson, etc.

I have worked since 2005 on global projects which call for Advertising, Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music.