Loop Earplugs

Andrew Footit was the artist chosen for Loop’s first-ever collaboration. My role in this project was to propose artists to work with and assist in the design development itself. I only provided pieces of practical information but the entire design was done by the artist together with our CMF designer since production of these earplugs is quite a complex process.

At a later stage, I assigned an art director (Laura Wesson) and a creative writer (Derek Mitchell) to develop the entire campaign, including the making-off video shared above.