The Scene | Bloomingdale’s Kuwait

Concept & Brand Design

Scene has created a unique food experience for shoppers to dine and dwell, promoting the exclusive services and iconic heritage of Bloomingdale’s.

Scene and Bloomingdale’s bring together brand icons to create an impactful and memorable ambiance engaging shoppers with a social space of creation.

Scene’s chic and elegance draws inspiration from Bloomingdale’s New York City heritage and the role it continues to play in the exclusive social scene of the city. At the center of the New York City’s exclusive social scene are extravagant luxury apartments, hosting private viewings where the best home furnishings, fashions and food are brought together and celebrated by New York City elites, a tradition Bloomingdale’s still caters for since the 70s.

Art Direction & Design: Alex Aráez
Strategy: Heath Broussard

Work done at UXUS FutureBrand