Icon Collection

Art Direction & Brand Design

Art Direction: we decided to re-use existing campaign photography to save costs since the budget was limited. We simply tweaked the images making them black and white, and we used the bold logo on top. This way we created a recognizable and premium identity without using many resources.

Embossed logo with copper foil.

Black textured box with logo embossed and copper foil.


The cosmetics brand Teeez asked me to develop the brand identity of their best sellers collection.

Teeez offers high-end products with an edge. Since their collections are quite bold, I went for dark materials and a beautiful typographic treatment using copper and embossing finishes.