Strive
Creative Direction, Brand Positioning & Design Direction
Creative Strategy
The market was fiercely competitive and oversaturated. Most brands followed trends, leaving little room for differentiation. So we took a different route—opting for a timeless approach. We positioned Strive as an elevated energy drink, with ingredients as the core of our messaging. By avoiding trends, we developed a design that’s both scalable and instantly recognizable.
Logotype
We made a timeless logo, swiss style design where big typography takes the stage. We hint at honey — the hero ingredient — in the details of the letters that represent a drop.
Packaging and brand book:
With the packaging we followed the same formula: we hint at honey and other flavours with bands of colors, the base represents the common ingredient of the brand—honey—which makes the collection consistent and recognizable.
Team:
Creative & Design Director: Alex Aráez
Brand Strategist and Naming: Asell Yusupova
Brand Designer: Max Olson
Visualisation: Conrad Zwolinski
In partnership with ZNC Design and Strive Inc.