The seasonal collections introduced new colorways to the evergreen collection of Loop Earplugs. Every six months, the brand released new colors along with a brand campaign. We redesigned a special edition of the packaging along with visuals, including video, photography, and marketing materials. In this project, I will share both 2023 and 2024, which were designed as two-part campaigns.

Solstice and Equinox are a two-part campaign showcasing Loop’s seasonal collections. Bold colors to stand out and celebrate the earplug as a fashion accessory, seasonals became our boldest yet most fun creative campaigns.

My role in this project was to work closely with the CMF team as well as our creative teams to develop a cohesive story, both from a product and a communications standpoint.

We made a unique packaging design for both editions, to make this drop a collector item. The packaging design called for well-rated unboxing content as well as many other graphic elements that came from the custom-made logos and color usage.

I also assigned an art director (Nina Hagen) and a creative copywriter (Derek Mitchell) to develop all the communications and the campaign, while I only reviewed certain parts of the work. Special mention to Pauline De Naeyer for the great content she created for our socials.

Photographer: https://mariewynants.com/

Kinetic & Sublime collections campaign for Loop Earplugs, where new colorways are released.

Both collections are about movement. A 90’s inspired collection with bright colors and positive attitude. Full of action, chill, together time and solo discovery.

Through colors and sounds that pop. Styles that vibe.

With people of all kinds on a mission to feel good, look great, get the job done and celebrate this beautiful life.

Copywriter: Derek Mitchell
Design Director: Keith Hawkins
Photographer: Marie Wynants