Loop Earplugs – Shopify & E-commerce Redesign

Led the complete redesign of Loop Earplugs’ Shopify store as Creative Director. Managed UX and UI while hiring top specialists to execute a high-performance, conversion-focused e-commerce experience. Removed all outdated code and replaced it with a custom-built foundation, improving speed, functionality, and ease of updates. The result: a streamlined, future-proof store optimized for both user experience and business growth.