Loop Earplugs

Expressive, improvised, colourful, caught-in-the-moment photography.

As part of the rebrand, I creatively directed Loop’s photography. The visual language of the brand photography is upbeat and a bit theatrical. Facial expressions are used for a more emotional approach.

We aimed for the accidental, improvised, and in-between scenes. We avoided clean poses and we looked for real expressions. We always had clean and safe shots, but our ideal images felt expressive and authentic.

Photographer: https://mariewynants.com/
Art Director: Nina Hagen