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Creative Director

Available May 25

Design & Art Direction

Available April 28th

Available November 15th

Brand Design & Art Direction

All-Round Conceptual Creative, Available June 2nd.

https://alexaraez.com/wp-content/uploads/2025/04/REEL_25_web_2.mp4


Selected Work

  • Show all
  • Branding
  • Art Direction
  • Packaging
  • Editorial
  • Installation

Loop Earplugs Brand Transformation

Sentiment

World’s Rarest Earplugs

Shut Up Noise — Loop Earplugs

Strive Brand

Nike Custom Typography

Nike X JD Sports

The Scene

Alexandra Barker

Seasonal Collections Loop Earplugs

WeTransfer Teams

Beats by Dre

Moselier

Loop X Tomorrowland 2023

ICON

Loop Kids

UXUS for Wojooh

Holy Curls

WePresent X KIA

Nike – Digital Design

Andrew Footit X Loop

Bare Journal

Nike Store Installation

Scotch & Soda

Color my Chino

Zuid-Noord

Denim Live

Ensegna

Sandwich_

Selected Work

  • Show all
  • Branding
  • Art Direction
  • Packaging
  • Editorial
  • Installation

Loop Earplugs Brand Transformation

Strive Brand

Sentiment

Shut Up Noise — Loop Earplugs

Nike X JD Sports

World’s Rarest Earplugs

The Scene

Beats by Dre

Seasonal Collections Loop Earplugs

WeTransfer Teams

Loop X Tomorrowland 2023

Nike Custom Typography

ICON

Loop Kids

Alexandra Barker

Moselier

UXUS for Wojooh

Holy Curls

WePresent X KIA

Nike – Digital Design

Andrew Footit X Loop

Bare Journal

Nike Store Installation

Scotch & Soda

Color my Chino

Zuid-Noord

Denim Live

Ensegna

Sandwich_

Bio & Reviews

Linkedin

Get in touch

Available for select freelance collaborations with agencies and brands seeking meaningful change.


©2025

All Rights Reserved

Find me on Linkedin

Get in touch

About

Freelance brand strategy and design specialist based in Amsterdam. I work remotely and worldwide. For collaborations please get in touch.

GET IN TOUCH

Services

STRATEGY

It doesn’t matter how fast you move if you’re heading in the wrong direction.

Strategy is the compass behind every creative decision. To drive results and solve real problems, it starts with a clear vision—who we want to be and how we want to be seen.

That vision shapes the path forward and defines what needs to happen to get us there.

BRAND DESIGN & DEVELOPMENT

A strategy is only words if it’s not actionable.

With extensive experience in design I can tackle projects of any size—whether working hands-on or building and directing teams of top-tier talent. My expertise in art and creative direction allows me to provide the following services:

  • Brand identity design
  • Tone of voice
  • Naming
  • Creative and art direction
  • Marketing campaigns
  • Photography, video and motion
  • Web design
  • Packaging
  • Product visualisation

BRAND CONSULTANCY

I take on both short and long-term assignments, as well as one-off consultancy sessions.

I’m known for telling people what they need to hear. If your brand is stuck or you want a second opinion before making a bold move, get in touch.


©2025

All Rights Reserved

Find me on Linkedin

Get in touch

I take short and long-term assignments, as well as single consultancy sessions. If your brand is stuck or you are looking for a second opinion before making a bold move, get in touch.

GET IN TOUCH

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