I have been an all-round conceptual creative working across different industries for most part of my career, mostly brand-side with a background in design and art direction for brand development.
I’ve worked for brands such as Nike, WeTransfer, Scotch & Soda and Tommy Hilfiger. I have held diverse roles from Senior Art Director at Miro to Global Creative Director at Loop Earplugs.
In the last few years, I decided to focus on the full spectrum of branding, since it is what I do best and where I bring a unique advantage: I not only develop the strategy, I also bring it to life.
My core strengths are, but not limited to:
– Brand strategy that connects long-term vision with practical execution
– Design thinking with a business-driven mindset
– 360° brand design across digital, print, packaging, environments, and experiences.
– Comfortable leading teams or getting hands-on
– Experienced in talent acquisition and building high-performing teams
My most recent long-term project was for Loop Earplugs as their Global Creative Director between 2022-2024. I led a complete brand transformation and scaled the creative department from 5 to 50 people. This work directly contributed to explosive revenue growth from €12M to €126.5M in just two years.
Areas of expertise: Creative strategy, brand design and identity development across all touchpoints, performance marketing, brand campaigns, digital experiences and web design, photography and video art direction, product visualization, motion design, etc.
