Strive

Brand strategy, brand identity and packaging design for Strive — hydrating blends to own your day.

Made from organic ingredients with feel-good benefits and mixed into delectable honey-based recipes, Strive supports your lifestyle from day to night. Whether it’s boosting your energy, enhancing your hydration or recovering your nutrients, Strive delivers balance in every sip. A new essential for mindful drinkers, Strive is for those who march to the beat of their own drum. With Strive, you can savor your life’s best moments without compromise.

After researching the competitors in the category, we decided to avoid trends and develop a timeless design based on ingredients. We hint at honey — the hero ingredient — in the details of the logo and base of the packaging, and reference the other flavours with a splash of colour. We made the brand consistent, scalable and visually recognisable through design and simplicity.

Team assigned for this project:
Creative Director: Alex Aráez
Brand Strategist and Naming: Asell Yusupova
Brand Designer: Max Olson
Visualisation: Conrad Zwolinski
In partnership with ZNC Design and Strive Inc.