Building Brands from strategy to execution
I’m a creative director with deep expertise across the full branding spectrum, from brand strategy, positioning, and tone of voice to identity design and implementation. My work shapes how companies are seen, heard, and experienced.
I bring a business-driven perspective to creative work, aligning brand strategy with commercial goals. I help define the long-term vision that provides consistency and clarity within the organization. What makes my profile unique is that I not only build strategy but also bring it to life, from identity design to virtually any application of marketing communications.
I’ve worked for international brands including Nike, Ferrari, L’Oréal Paris, WeTransfer, Tommy Hilfiger, Adidas, Scotch & Soda, and HUGO BOSS, and with agencies such as AKQA, Anomaly, and Scholz & Friends. Most recently, I led a full brand transformation at Loop Earplugs as Global Creative Director, contributing to explosive revenue growth from €12 million to €126.5 million in just two years.
I collaborate with small to mid-sized businesses or those ready to scale, bringing experience from top global brands to drive meaningful change. I typically work as the main point of contact throughout the project, whether leading full brand builds or working in house as a creative director for a set period of time.
Pricing starts at €10k and is modular depending on the scope. For long-term relationships working in-house, a day rate is established. Single consultancy sessions are priced by the hour.
It doesn’t matter how fast you go if you’re heading in the wrong direction.
Strategy is, simply put, the compass behind every decision. It is meant to help companies achieve their desired outcome: stand out among competitors, get recognition, find their way in a new market, be perceived as high-end or premium, improve their customer experience, attract new talent, raise prices, acquire new clients, etc.
I have helped all sorts of companies in many different ways, from brand positioning and content structure for a weight loss brand, to a full brand transformation for an international company in the hearing protection industry.
Brand strategy is at the root of my work and the purpose of everything I do.
A strategy is only words if it’s not actionable.
I can tackle projects of any size and mostly any budget, whether working hands-on or building and directing teams of top-tier talent. My expertise in design and creative direction allows me to provide the following services:
— Brand identity design
— Tone of voice
— Naming
— Creative and art direction
— Marketing campaigns
— Photography, video and motion graphics
— Web design and development
— Packaging
— Product and 3D visualization
I got most of my long-term clients from a single consultancy session, because they are packed with knowledge and real advice. I don’t employ sales tactics, I want to understand your problem and help you find the most optimal way to get there.
I’m known for telling people what they need to hear, which is, in most cases, the best value I bring to most organizations.
I take on both short and long-term assignments, as well as one-off consultancy sessions.
If your brand is stuck or you want a second opinion before making a bold move, get in touch.
Get in touch
