Nike X JD Sports

Art direction and brand identity design for Nike x JD Sports, celebrating Air Max Day. Inspired by ‘90s music labels such as the bold, high-contrast aesthetic of Parental Advisory, I created a series of playful labels featuring Nike’s taglines and symbols. I developed a visual language and toolkit that allowed for seamless application across multiple touchpoints, from print posters to digital assets, including app notifications, web pages, and email design. The result: a dynamic, adaptable system that brings the energy of Air Max Day to life across every channel.

Strategy: Rob Watts
Work done at R/GA London