Collect Your AIRdrop: Nike X JD Sports

Art direction and brand identity design for Nike x JD Sports, celebrating Air Max Day.

Inspired by ‘90s music labels such as the bold, high-contrast aesthetic of Parental Advisory, I created a series of playful labels featuring Nike’s taglines and symbols.

I developed a visual language and toolkit that allowed for seamless application across multiple touchpoints, from print posters to digital assets, including app notifications, web pages, and email design.