Moselier
Concept & Brand Design
Brief and concept
We were asked to build a brand for a fine restaurant in Luxembourg.
We came up with the name Moselier. Moselier draws inspiration from the Moselle valley, where Luxembourg, France, Germany and Belgium meet, linked by the Moselle River.
Renowned for its abundant vineyards and gastronomic finesse, Moselle Valley is an iconic destination for Luxembourgish art of living.
Brand Identity
The logo reinterprets the iconic lines of vineyards creating a strong branding element across all applications. The identity plays with usage of subtle colors and textures to add a premium look and feel.
Art Direction & Design: Alex Aráez
Strategy & Naming: Asell Yusupova
Work done at UXUS Future Brand.