Moselier


Concept & Brand Design

Brief and concept

We were asked to build a brand for a fine restaurant in Luxembourg.

We came up with the name Moselier. Moselier draws inspiration from the Moselle valley, where Luxembourg, France, Germany and Belgium meet, linked by the Moselle River.

Renowned for its abundant vineyards and gastronomic finesse, Moselle Valley is an iconic destination for Luxembourgish art of living.

Brand Identity

The logo reinterprets the iconic lines of vineyards creating a strong branding element across all applications. The identity plays with usage of subtle colors and textures to add a premium look and feel.

Art Direction & Design: Alex Aráez
Strategy & Naming: Asell Yusupova

Work done at UXUS Future Brand.