Icon Collection


Art Direction, Brand & Packaging Design

Black textured box with logo embossed and copper foil.

Art Direction: we decided to re-use existing campaign photography to save costs since the budget was limited. We simply tweaked the images making them black and white, and we used the bold logo on top. This way we created a recognizable and premium identity without using many resources.

About

The cosmetics brand Teeez asked me to develop the brand identity of their best sellers collection.

Teeez offers high-end products with an edge. Since their collections are quite bold, I went for dark materials and a beautiful typographic treatment using copper and embossing finishes.