Icon Collection

Black textured box with logo embossed and copper foil.

The cosmetics brand Teeez asked me to develop the brand identity and art direction of their best sellers collection — with the limitation of not having budget for new photography.

We decided to re-use existing campaign photography to save costs. We tweaked the images making them black and white, and we used the bold logo on top. This way we created a recognizable and premium identity without using many resources.

Teeez offers high-end products with an edge. Since their collections are quite bold, I went for dark materials and a beautiful typographic treatment using copper and embossing finishes.