Alexandra Barker
Art Direction, Brand Strategy & Brand Identity Design
Concept development: “Our brand is inspired by a collective community of talented artisans and creatives coming together” — Alexandra Barker.
The concept expresses this idea by deconstructing the logo and dividing it into multiple shapes. All shapes together give meaning as a whole. At the same time, the shapes by themselves resemble shapes of textile patterns to create garments.
Out of the abstract shapes, we created a pattern, that serves as an iconic element for packaging and other deliverables.
Brand video animation: DOUBLE TAP or CLICK to watch.
Custom made letters. Finding the right typography took longer than creating one. Alexandra Barker has a unique typography made specifically for the brand.
Editorial and packaging applications.
Creative direction and Brand Design: Alex Aráez
Photography: Ramona Deckers
Video animation: Conrad Zwolinski