I am a Creative Director building brands for startups and scale-ups. My work connects three disciplines that are usually siloed but work best as one: business strategy, product positioning, and brand design. I make sure what you sell is as compelling as how it looks.

As Global Creative Director at Loop Earplugs from 2022 to 2024, I led a full brand transformation that turned a functional product into a lifestyle brand. I scaled the creative department from five to fifty people and helped fuel revenue growth from €12M to €126.5M in just two years.

I have worked with Nike, Miro, WeTransfer, Tommy Hilfiger, and HUGO BOSS, and at agencies including AKQA, R/GA, Anomaly, and Scholz & Friends.

I partner with startups, scale-ups, and companies looking for someone who understands the big picture and brings a clear creative vision.