About
I believe the most successful brands are not necessarily the most creatively ambitious, but the most strategically sound. I build brands around business strategy rather than aesthetic trends. My work serves business objectives and it is made to deliver commercially, while maintaining the design excellence necessary to compete in any given market.
Most recently, as Global Creative Director at scale-up Loop Earplugs (2022–2024), I led a full brand transformation and grew the creative department from five to fifty people. The brand won multiple awards, gained worldwide recognition, and contributed directly to explosive revenue growth from €12 million to €126.5 million in just two years.
I’ve worked for global brands including Nike, Miro, WeTransfer, Tommy Hilfiger, and HUGO BOSS, and with agencies such as AKQA, R/GA, Anomaly, and Scholz & Friends.
I currently collaborate with startups, scale-ups, and companies looking for someone who understands the big picture and brings a clear creative vision.
Services
It doesn’t matter how fast you go if you’re heading in the wrong direction.
Strategy is, simply put, the compass behind every decision. It is meant to help companies achieve their desired outcome: stand out among competitors, get recognition, find their way in a new market, be perceived as high-end or premium, improve their customer experience, attract new talent, raise prices, acquire new clients, etc.
I have helped all sorts of companies in many different ways, from brand positioning and content structure for a weight loss brand, to a full brand transformation for an international company in the hearing protection industry.
Brand strategy is at the root of my work and the purpose of everything I do.
A strategy is only words if it’s not actionable.
I can tackle projects of any size and mostly any budget, whether working hands-on or building and directing teams of top-tier talent. My expertise in design and creative direction allows me to provide the following services:
— Brand identity design
— Tone of voice
— Naming
— Creative and art direction
— Marketing campaigns
— Photography, video and motion graphics
— Web design and development
— Packaging
— Product and 3D visualization
I got most of my long-term clients from a single consultancy session, because they are packed with knowledge and real advice. I don’t employ sales tactics, I want to understand your problem and help you find the most optimal way to get there.
I’m known for telling people what they need to hear, which is, in most cases, the best value I bring to most organizations.
I take on both short and long-term assignments, as well as one-off consultancy sessions.
If your brand is stuck or you want a second opinion before making a bold move, get in touch.
Get in touch
