WePresent × Kia

We were tasked with branding a three-part series in which we interviewed three artists who incorporate technology into their work.

I developed a three-part brand identity, where each artist and article had its own sub-identity. I received the illustrations and created an overarching art direction that both Kia and WeTransfer aligned with.

We landed on a cohesive direction for the series: I used digital computer elements—such as window frames to showcase imagery—and combined them with technological textures like mesh, set against clean typography and solid color backgrounds.

The articles were built using the WePresent blog template, which came with some limitations. To bring in color and structure, I broke up blocks of text with cropped details from the illustrations. This created intentional visual breaks while maintaining consistency.

We also animated the wallpapers, which reacted to cursor movement for added interactivity.