The Sentiment Collection

The seven sins inspire the sentiment collection. A makeup collection designed to serve as an emotional journey of mood & desire, expressed through seven distinct lines, each with seven products.

From taboo to temptation, from lust to love, from fear to anger, the collection explores the emotional barriers we all face and how to break them.

Creative Approach:

The seven sins is usually associated with dark, dramatic themes. Since the collection was aimed to be launched in Spring, we decided to take a colorful and bold approach instead. We applied a unique color palette to each of the seven sins, combining opposites and shades, and making the sentiment

The logo makes emphasis on the strength and sound of the word sentiment. We chose a bold, tall, and compressed look (using Druk family as the main typography) to make a statement on each of our applications. The wordmark works both as a logo and as a background texture.