Branding for AMS.

Identity proposal for AMS international business building.

We proposed a subtle brand that references airport language. The name became AMS, which is Schiphol airport’s abbreviation. It is displayed on luggage tags. The brand is simple and colorless, reflecting elegance and sophistication.

Also to suggest the idea of international, the rest of the identity uses the standard typography mostly found on tickets, in this case, the monospace typeface Courier New.