About
I have been an all-round conceptual creative working across different industries for most of my career. I’ve worked for global brands including Nike, Miro, WeTransfer, Tommy Hilfiger, and HUGO BOSS, and with agencies such as AKQA, R/GA, Anomaly, and Scholz & Friends.
Most recently, as Global Creative Director at scale-up Loop Earplugs from 2022 to 2024, I led a full brand transformation and scaled the creative department from five to fifty people. The brand won multiple awards and gained worldwide recognition. This work contributed directly to explosive revenue growth from €12 million to €126.5 million in just two years.
What makes my profile unique is my business-driven mindset and the ability to operate across the full creative process, from brand strategy to design delivery. My work does not follow trends and it is commercial, scalable, and grounded in business strategy.
In recent years I chose to focus only on building and growing brands from the ground up, with expertise spanning creative direction, brand strategy, and identity design both online and offline. I tackle projects of any size and almost any budget, although I have a minimum entry price for new clients.
I currently collaborate with startups, scale-ups, and companies looking for someone who understands the big picture and brings a clear creative vision.
Services
It doesn’t matter how fast you go if you’re heading in the wrong direction.
Strategy is, simply put, the compass behind every decision. It is meant to help companies achieve their desired outcome: stand out among competitors, get recognition, find their way in a new market, be perceived as high-end or premium, improve their customer experience, attract new talent, raise prices, acquire new clients, etc.
I have helped all sorts of companies in many different ways, from brand positioning and content structure for a weight loss brand, to a full brand transformation for an international company in the hearing protection industry.
Brand strategy is at the root of my work and the purpose of everything I do.
A strategy is only words if it’s not actionable.
I can tackle projects of any size and mostly any budget, whether working hands-on or building and directing teams of top-tier talent. My expertise in design and creative direction allows me to provide the following services:
— Brand identity design
— Tone of voice
— Naming
— Creative and art direction
— Marketing campaigns
— Photography, video and motion graphics
— Web design and development
— Packaging
— Product and 3D visualization
I got most of my long-term clients from a single consultancy session, because they are packed with knowledge and real advice. I don’t employ sales tactics, I want to understand your problem and help you find the most optimal way to get there.
I’m known for telling people what they need to hear, which is, in most cases, the best value I bring to most organizations.
I take on both short and long-term assignments, as well as one-off consultancy sessions.
If your brand is stuck or you want a second opinion before making a bold move, get in touch.
Get in touch
