I specialize in brand development—from vision and strategy to execution across all touchpoints. I love creating brands and shaping them into desirable icons people can't ignore.

I can both lead teams and get hands-on, which makes me a good fit for startups, design studios or agencies needing to delegate brand projects. I also build high-performing creative teams for agencies, startups, and global enterprises.

My most recent project was for Loop Earplugs from 2022-2024, where I was its Global Creative Director. I led the growth of the creative department from 5 people to 50, as well as the full brand transformation, making the brand the icon it has become today. As a Head of Creative I played a key role in brand and marketing, contributing to raise revenue from €12 Million in 2021, to €126.5 Million in 2023.

My expertise spans creative strategy, brand design, art direction, photography, video, digital products, content creation, and all things new gen and AI. Past clients include Nike, WeTransfer, Ferrari, L'Oréal Paris, Swarovski, Miro, Tommy Hilfiger, Scotch & Soda, and Mini, among others.

Brand building & Design Development

I specialize in brand development—from strategy to brand positioning and execution across all touchpoints. I love creating brands and shaping them into desirable icons people can't ignore.

I also build high-performing creative teams for agencies, startups, and global enterprises. I can both lead teams and get hands-on, which makes me a good fit for startups in growth mode, design studios or agencies needing to delegate brand projects.

My most recent project was for Loop Earplugs from 2022-2024, where I was its Global Creative Director. I led the growth of the creative department from 5 people to 50, as well as the full brand transformation, making the brand the icon it has become today. As a Head of Creative I played a key role in brand and marketing, contributing to raise revenue from €12 Million in 2021, to €126.5 Million in 2023.

My expertise spans creative strategy, brand design, art direction, photography, video, digital products, content creation, and all things new gen and AI. Past clients include Nike, WeTransfer, Ferrari, L'Oréal Paris, Swarovski, Miro, Tommy Hilfiger, Scotch & Soda, and Mini, among others.

Competencies

Direction

Brand Vision
Creative Strategy
Creative Direction
Creative Management
Team Organisation
Creative Mentorship
Talent Acquisition
Team Career Evolution

Creative

Brand Design
Art Direction
Photography and Video
Digital and Print Design
Motion Design
Web and E-commerce
UX+UI Design
3D Visualisation

I specialize in brand development—from vision and strategy to execution across all touchpoints. I love creating brands and shaping them into desirable icons people can't ignore.

I also build high-performing creative teams for agencies, startups, and global enterprises. I can both lead teams and get hands-on, which makes me a good fit for startups in growth mode, design studios or agencies needing to delegate brand projects.

My most recent project was for Loop Earplugs from 2022-2024, where I was its Global Creative Director. I led the growth of the creative department from 5 people to 50, as well as the full brand transformation, making the brand the icon it has become today. As a Head of Creative I played a key role in brand and marketing, contributing to raise revenue from €12 Million in 2021, to €126.5 Million in 2023.

My expertise spans creative strategy, brand design, art direction, photography, video, digital products, content creation, and all things new gen and AI. Past clients include Nike, WeTransfer, Ferrari, L'Oréal Paris, Swarovski, Miro, Tommy Hilfiger, Scotch & Soda, and Mini, among others.

Received reviews from previous colleagues and clients I have worked for.