I’m a creative director specialized in brand strategy and design. I create brands that drive revenue, steal market share, and make businesses worth more. I approach branding as a fundamental part of business strategy, not merely creative expression.

Most recently, as Global Creative Director at scale-up Loop Earplugs (2022–2024), I led a full brand transformation and grew the creative department from five to fifty people. The brand won multiple awards, gained worldwide recognition, and contributed directly to explosive revenue growth from €12 million to €126.5 million in just two years.

I’ve worked for global brands including Nike, Miro, WeTransfer, Tommy Hilfiger, and HUGO BOSS, and with agencies such as AKQA, R/GA, Anomaly, and Scholz & Friends.

I currently collaborate with startups, scale-ups, and companies looking for someone who understands the big picture and brings a clear creative vision.