Redesign of Ritazza (Another Cup)

Concept & Brand Design

The global brand Ritazza asked us to redesign their identity and come up with a new concept.

Ritazza means in Italian ‘another cup.’

The brand was approached literally from its name. We simply reflected the idea of an ‘empty’ container that needs ‘filling’.

This umbrella concept was applied to all the brand elements.

Even the interior furniture has that bottom black line that references a nearly empty container.

They also wanted to differentiate their offerings in the evenings, where the place transforms into a cocktail bar. We propose to maintain the identity but only change a visible item, like the apron. We designed an apron for coffee and food and a reverse one to be used in the evenings.

The project was done at UXUS FutureBrand.