Building A Fashion Label: Alexandra Barker

We repositioned her as a designer launching a personal label. Her name, Alexandra Barker, was a better reflection of the confidence, quality, and artistic direction behind the work. Strong, timeless, and versatile, it offered the right foundation for a long-lasting fashion brand.

We built the identity using her own words: “Our brand is inspired by a collective community of talented artisans and creatives coming together.”
This quote became the core idea. The logo was deconstructed into individual graphic elements, abstract shapes that resemble textile patterns. On their own, they hint at the process of garment construction. Together, they form a cohesive whole.

We designed the wordmark from scratch. Every letter is original, just like the clothes Alexandra creates. This custom typography gives the brand its own voice and presence: quiet but confident, refined but expressive.

From these shapes, we developed a custom brand pattern. It’s used across packaging and printed materials as a recognisable visual language. It speaks to the idea of assembly and collaboration, much like the pieces that come together to make a garment.

The brand rollout follows the same philosophy as the clothes: minimal waste, maximum quality. We used blind embossing for cards and labels, and worked with a single mold to reduce production impact. The result is high-end, sustainable, and tactile.