About
What I Do
It doesn’t matter how fast you go if you’re heading in the wrong direction.
Strategy is, simply put, the compass behind every creative decision. Strategy is what makes creative and design work intentional and effective. It all starts with a clear vision: who we want to be and how we want to be seen.
A strategy is only words if it’s not actionable.
I can tackle projects of any size and mostly any budget, whether working hands-on or building and directing teams of top-tier talent. My expertise in design, art and creative direction, together with other specialists in my closed network, allows me to provide the following services:
— Brand identity design
— Tone of voice
— Naming
— Creative and art direction
— Marketing campaigns
— Photography, video and motion graphics
— Web design and development
— Packaging
— Product and 3D visualization
I got most of my long-term clients from a single consultancy session, because they are packed with knowledge and real advice. I don’t employ sales tactics, I want to understand your problem and help you find the most optimal way to get there.
I’m known for telling people what they need to hear, which is, in most cases, the best value I bring to most organizations.
I take on both short and long-term assignments, as well as one-off consultancy sessions.
If your brand is stuck or you want a second opinion before making a bold move, get in touch.
Reviews
Reviews
homepage
Creative Director
Strategy, Design & Brand Development
Available November 15th
Alex Aráez partners with agencies, design studios, startups, and global enterprises to build brands and deliver top-tier creative work.
Creative Director
Brand and design strategy for lifestyle
and forward-thinking brands.
Available November 15th
Notebooks
Notebooks
If ideas don't work on paper, they probably won't work on the computer either.
These drawings are presented going through my notebooks, they are random and intuitive, as any creative process.
Notebook
If it doesn't work on paper, it probably won't work on the computer either.
These drawings are presented going through my notebooks, they are random and intuitive, as any creative process.
About - old
Building Brand Worlds
From Strategy To Execution
I specialize in brand development—from vision and strategy to execution across all touchpoints. I love creating brands and shaping them into desirable icons people can't ignore.
I also build high-performing creative teams for agencies, startups, and global enterprises. I can both lead teams and get hands-on, which makes me a good fit for startups in growth mode, design studios or agencies needing to delegate brand projects.
My most recent project was for Loop Earplugs from 2022-2024, where I was its Global Creative Director. I led the growth of the creative department from 5 people to 50, as well as the full brand transformation, making the brand the icon it has become today. As a Head of Creative I played a key role in brand and marketing, contributing to raise revenue from €12 Million in 2021, to €126.5 Million in 2023.
My expertise spans creative strategy, brand design, art direction, photography, video, digital products, content creation, and all things new gen and AI. Past clients include Nike, WeTransfer, Ferrari, L'Oréal Paris, Swarovski, Miro, Tommy Hilfiger, Scotch & Soda, and Mini, among others.
Competencies
Direction
Brand Vision
Creative Strategy
Creative Direction
Creative Management
Team Organisation
Creative Mentorship
Talent Acquisition
Team Career Evolution
Creative
Brand Design
Art Direction
Photography and Video
Digital and Print Design
Motion Design
Web and E-commerce
UX+UI Design
3D Visualisation
Software
Adobe Suite, Video, Motion, Product Design, 3D
