Notebooks
Notebooks
If ideas don't work on paper, they probably won't work on the computer either.
These drawings are presented going through my notebooks, they are random and intuitive, as any creative process.
Notebook
If it doesn't work on paper, it probably won't work on the computer either.
These drawings are presented going through my notebooks, they are random and intuitive, as any creative process.
About
Strategy, Brand Design
& Creative Development
I specialize in brand development—from vision and strategy to execution across all touchpoints. I love creating brands and shaping them into desirable icons people can't ignore.
I also build high-performing creative teams for agencies, startups, and global enterprises. I can both lead teams and get hands-on—I still love the craft—which makes me a strong fit for startups in growth mode or agencies needing to delegate large projects.
My most recent project was for Loop Earplugs from 2022-2024, where I was its Global Creative Director. I led the growth of the creative department from 5 people to 50, as well as the full brand transformation, making the brand the icon it has become today. As a Head of Creative I played a key role in brand and marketing, contributing to raise revenue from €12 Million in 2021, to €126.5 Million in 2023.
My expertise spans creative strategy, brand design, art direction, digital products, content creation, and all things new gen and AI. Past clients include Nike, WeTransfer, Ferrari, L'Oréal Paris, Swarovski, Miro, Tommy Hilfiger, Scotch & Soda, and Mini, among others.
Competencies
Direction
Brand Vision
Creative Strategy
Creative Direction
Creative Management
Team Organisation
Creative Mentorship
Talent Acquisition
Team Career Evolution
Creative
Brand Design
Art Direction
Photography and Video
Digital and Print Design
Motion Design
Web and E-commerce
UX+UI Design
3D Visualisation
Software
Adobe Suite, Video, Motion, Product Design, 3D
