"This stuff works so well that it almost feels like cheating."

Conrad Zwoliński - Product Designer.

Talent is overrated, in the end it's all about connections

This book is intended for Design enthusiasts. For mid-weight designers with freelance aspirations and in need of a guideline. For starters who want to have a huge advantage in the professional world. And for Design managers or supervisors who are clueless about why the best talented people keep leaving.

In this book I am going to share with you the shortcuts to make it as a creative designer using common sense and practical thinking. I will give you the principles to create a strong portfolio and succeed on your own as a freelancer.

Working for big brand can be one of the best things that can happen in your career. It will give you the most valuable asset when it comes to growing as a professional: credibility. Once you have worked for a big brand, doors will open for you to go almost anywhere worldwide.

"Alex's honesty and frankness about the industry is refreshing."

Claudia Bruno - Creative Director.

Although getting the job can be tough, it is not only about that, it is also about surviving a labyrinth of layers, approvals, and many people in between, while being able to produce the best quality work.

The corporate world, although it is exciting and rewarding, can be complicated, hard to impact and really exhausting.

Be ready to learn both the good and not-so-good sides of the creative industry.

In this book you will learn:

  • How creativity works and how to be more productive
  • How good and bad leaders act
  • Learn to deal with people you like and dislike
  • How to turn around nonsense feedback
  • How to deliver presentations that sell
  • How to make the most out of your time
  • How to approach companies you want to work for
  • How to shift from a full-time job to a freelance life
  • How to negotiate better with integrity
  • How to quote your clients
  • How to present your best work

And more.

Take one small step today and begin a successful career as a creative designer.

Table of contents


  • Stop being too humble
  • Start small
  • Get an agent
  • Go to a big firm


  • The telephone
  • It’s all about connections, not talent
  • Winning friends
  • Remember their names
  • Creativity
  • Meetings
  • Overtime
  • Burnouts
  • Multitasking


  • What are you good at?
  • The longer you have, the longer it takes
  • Think like an engineer
  • Leadership
  • Go on your own
  • Present yourself
  • Promote your work
  • Integrity & Negotiation
  • Work Hourly
  • Design for people


  • Grades don’t matter
  • You are too talented for us
  • The promise of growth
  • Jobs are like relationships
  • Eat well. You are not that busy
  • Invest