Branding for two points copy.

two points is a native English copywriting studio based in Amsterdam. We were asked to develop its brand identity.

We asked the copywriter to participate in the identity by coming up with different quotes about ‘points’. Each element of the stationary has 10 different versions, with different quotes on the back or the front.

The logo is also a creative nod to punctuation: a slanted colon forms the two Os in ‘two points’.