Branding for Aniza Design.

Mexico meets Scandinavia.

ANIZA works with local artisans to support their craftsmanship and help preserve the rich cultural textile heritage of Mexico.

In Europe, ANIZA works with family-owned companies still producing locally and with a savoir faire cultivated through generations.

Inspiration moodboards
Early Sketch

As the product is really rich in terms of textiles and textures, we decided to make the branding very neutral and elegant, to contrast the Mexican influence.

We created a neutral identity that lets the product be the hero.

We simply added a Swedish symbol to make a connection with Scandinavia.