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Freelance Designer

Art Direction | Visual Design | Concept Development

Art Direction, Graphic Design, and Spatial Design in the fields of lifestyle, culture, fashion, luxury, food, and music.

Selected Work

Show all
Branding & Packaging
Digital Design
Installation

Nike Custom Typography

Digital Design

Bare Journal

Branding & Packaging

Sentiment

Branding & Packaging

The Weight Loss Program

Branding & Packaging

obo-branding

Branding & Packaging

Color my Chino

Installation

UXUS for Wojooh

Branding & Packaging

Van Diermen

Digital Design

The Scene

Branding & Packaging

Bodyhappiness

Digital Design,Branding & Packaging

Ensegna

Digital Design,Branding & Packaging

WeBound

Digital Design,Branding & Packaging

Scotch & Soda

Installation

Aniza: Mexico meets Scandinavia

Branding & Packaging

ICON

Digital Design,Branding & Packaging

Tommy Windows

Installation

Moselier

Installation,Branding & Packaging

Nike Digital

Digital Design

Another coffee, please.

Branding & Packaging

Meteórica

Branding & Packaging

Nike Store Installation

Installation

Sandwich_

Branding & Packaging

The Mars Volta

Digital Design

Two Points Copy

Branding & Packaging

Hilfiger Packaging

Branding & Packaging

Denim Live

Branding & Packaging

WriteCo.

Branding & Packaging

PORTFOLIO IN PDF

View all the work with one click:

Digital Design Work

My work ranges from print and experience design to digital design and front end development. I work with HTML, CSS and Wordpress. Find below a PDF with some digital and web design work.

About

I am a creative hybrid and with a passion for branding, design, and typography. I enjoy simplifying concepts and turning them into clear communication campaigns. My primary focus is about understanding audiences and differentiating brands, rather than following trends.

I am a versatile designer who has worked on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music.

My work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display and art direction for clients such as Nike, Tommy Hilfiger, Bloomingdales, Scotch & Soda, Mini, Asics, Marriot Hotels, Evian, Ericsson, etc.

Brands

Nike
Beats By Dre
Bloomingdales
Scotch & Soda
Tommy Hilfiger
Evian
Mini
Asics
Teeez Cosmetics
Sandwich_
TomTom
Ericsson
Coca-Cola
Uber
Marriot Hotels
Easywalker
Bare Magazine
Etc.

About

Alex Aráez is an interdisciplinary Graphic Designer and Art Director with a reputation for concept-driven and hands-on design, distilling complex ideas into uniquely simple solutions applied with exquisite use of conceptual thinking, typography, and color.

Previously, he worked in-house at several brands and agencies as art director and graphic designer, focusing on brand development for print, digital, and spatial design. In 2013 he designed the culture and fashion magazine Bare, where he was Art Director and Contributing Editor from 2013–2017.

His work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display and art direction for clients such as Nike, Tommy Hilfiger, Bloomingdales, Ferrari, Scotch & Soda, Mini, Asics, Marriot Hotels, Evian, Ericsson, etc.

Alex was born in Murcia, Spain and studied art direction and graphic design at the Art and Design School in Murcia and IDEP Barcelona, graduating with distinction from both colleges.

ABOUT

Being pragmatic at heart, I love helping brands with strong and powerful ideas that are easy to understand by consumers, without compromising high-end aesthetics. On the other hand, I am also one of those that can spend days looking at fonts to find the right typography – some people say I am a bit of a nerd.

I have worked on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, luxury, culture, food, and music.

What I do:

Concept Creation
Branding (Strategy, design, and naming)
Art Direction
Experience Design
Visual Design (Digital and Print)
Web Design / WP Frontend

BRANDS

Nike
Bloomingdales
Scotch & Soda
Tommy Hilfiger
Evian
Mini
Asics
Teeez Cosmetics
Sandwich_
TomTom
Ericsson
Coca-Cola
Uber
Marriot Hotels
Easywalker
Bare Magazine
Etc.

AGENCIES

Anomaly
Rosie Lee
AKQA
Green Room
Nike HQ
UXUSFutureBrand
Amsterdam Worldwide
House of Radon
Scotch & Soda
Likefriends
Teeez Rotterdam
Tommy Hilfiger HQ

Contact

I am a freelancer based in Amsterdam although I work remotely and worldwide.
For bookings or collaborations please get in touch.

You can also find me on LinkedIn

© 2023 Alex Aráez – All rights reserved

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